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Press Releases

by Poor Richard last modified Feb 04, 2008 02:06 AM

All artists and galleries are invited to send press releases to NonstarvingArtists.com

Press release submission to the editor is by email only.

 

Please make note of the following guidelines:

 

  • All releases and articles submitted to NonstarvingArtists must contain a release date. (For Immediate Release or For Release on some date in the future)
  • Releases may be submitted with one image no wider or taller than 300 pixels.
  • Must have a contact phone number and email.
  • By submitting a press release or article to NonstarvingArtists.com you are giving permission to distribute the material.
  • Please link to NonstarvingArtists.com from your site using this HTML code <a href="http://www.nonstarvingartists.com">Art News</a> (Optional, but still appreciated)

 

You can submit your press release to one of the following addresses

The press release is a basic tool for promoting yourself and your work. You get to present your story the way you want it told. And, if you do a good job, editors will often publish it will little modification.

What is a press release? The press release is an announcement of something newsworthy. Editors receive mass quantities of press releases every day. Your goal is to tell your story so that it quickly convinces the editor it is worthwhile to print it in their publication or post it on their site.

A press release uses a standard format that you should follow. Editors expect this format and will not take the time to decipher a release that is not written clearly or does not follow the standard form. The links at the end of the article will direct you to authors who will give you extended discussions on successful press release technique.

Press Release Outline

Release Date - Usually it is for immediate release, but if you do not want public announcement before a given date, put that date here.

Contact information - The person, often you, the editor can contact for more information. List both a phone number and email.

Headline - The headline gives the essence of the story quickly and with a little punch. You want the editor to immediately decide to read your release from among all the others.

Dateline - List your city and the date.

Body - The first paragraph needs to tell as much of the story as possible - your release is likely to be edited and you want to the core of the story included in what finally gets printed. Remember to include the fundamentals of a good news story - who, what, when, where, why, and how. Use proper and simple language, and keep it short as possible.

Subheads - Bold subheads help readability especially for longer releases.

Boilerplate - Finish the release with summary information on you and your organization. Be sure to include your website and contact information.

Close symbol - The convention is to close your release with a symbol that says stop. Use either ### (most common these days) or -30- (a holdover from the days of telegraph and Teletype).

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